Value guide

Most Valuable Squishmallows

Updated Jul 19, 2026 · values refresh daily

The most valuable Squishmallows on the resale market are dominated by Pokemon Center exclusives and licensed collaborations, with the Gengar 12-inch Pokemon Center exclusive commanding $193 USD. Rarity, size, licensing partnerships, and exclusivity to specific retailers like Pokemon Center and Target are the primary drivers of premium resale values in this category.

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Frequently asked questions

What makes some Squishmallows worth so much more than others?

The top-valued Squishmallows share common traits: Pokemon Center exclusivity (like the $193 Gengar or $86 Pikachu), larger sizes (20-24 inches), and limited-edition collaborations with major franchises like Star Wars and Sanrio. Standard retail releases typically resell for significantly less, even when they're the same character in different sizes.

Is the $193 Gengar actually rare?

Yes—the Squishmallow x Pokemon Gengar 12-inch is marked as rare and commands the highest resale value at $193. However, other high-value items like the $150 Gengar & Pikachu set are listed as standard rarity, suggesting that exclusivity and production limits matter more than official rarity designations for pricing.

How do resale values compare across different sizes of the same character?

Size significantly impacts value. The 20-inch Pokemon Gengar resells for $99, while the 12-inch Pokemon Center exclusive Gengar reaches $193—showing that exclusivity trumps size. Similarly, the 24-inch Snorlax is worth $99, but the 12-inch Pokemon Center exclusive Snorlax is valued at $73, demonstrating that retailer exclusivity drives premium pricing.

Where does this Squishmallow rank among the most valuable?

The Pokemon Center exclusive Gengar 12-inch is the #1 most valuable Squishmallow in this dataset at $193 USD resale value. The next tier includes the Gengar & Pikachu set ($150) and Malcom the Mushroom ($129), with values dropping sharply below $100 for most other collectibles.